1. Be honest about who you are and your working environment. You never want to hire people under false pretenses. Tell it like it is, and you’ll attract individuals who fit your corporate culture.
2. On your website, devote a page—or better yet a whole section—to recruiting. And be sure it tells a compelling story.
3. Ask current employees to describe their hiring and job experiences. Then feature these true-life stories in your marketing materials. You’ll be surprised how persuasive it can be.
4. Working for a smaller firm has its advantages. Make a list of the great things about your workplace. Then talk them up.
5. Show your personality. If you have a fun workplace, offer outstanding benefits, or give back to the community. Don’t hold it in. There’s a good chance it will differentiate you!
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