4 Keys to a Powerful Position

15Feb07

1. Find your niche. Are your competitors generalists or specialists? Do they stand out in any way? What opportunities exist for your company to create contrast and specialize? What does your company do better than anyone else?

2. Talk to as many customers and prospects as possible to find out if your business focus is viable. Make sure there is demand for your services.

3. Develop a brief, 1- or 2-sentence positioning statement that lays out what you do and what you stand for. Then ask yourself why a customer would care.

4. Think of ways you can create contrast in the marketplace. Can you use messaging, unique services, or design to distinguish your business?

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