8 Ingredients of a Great Tagline

01Mar07

1. Keep it short
2. Convey a single simple idea or benefit
3. If possible, be specific
4. Be sure your claim is believable
5. Avoid generic or cliched statements that could apply to other businesses
6. Support or explain your positioning
7. Make it memorable
8. Stick with your tagline for the long haul

Filed under: Branding, Elements of a Successful Brand, Marketing, Messaging, Pivot, Positioning, Professional Services, Tagline   |  Leave a Comment