Is the US Brand Broken?

24Jul07

Is the United States brand broken? Businesses have long realized the importance of branding. A stellar brand solidifies an emotion in the mind of the consumer. As Al & Laura Ries say, “What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in [...]

Filed under: Branding, Marketing   |  1 Comment
Tags: Branding, United States brand