Comments on: Does Your Professional Service REALLY Need Web 2.0? http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/ A blog about branding professional services from Hinge Fri, 16 Oct 2009 19:02:38 +0000 http://wordpress.com/ hourly 1 By: Marci Diehl http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-1330 Marci Diehl Thu, 04 Dec 2008 15:53:46 +0000 http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-1330 I liked Ed Terpening's comment very much -- that it's important to be a good host in the blogosphere and pay attention to where your audience wants you to go. The image of hosting a party was perfect. And I agree with Jeffry -- blogging takes tons and tons of writing -- it better be good! And there is SO much bad writing on the web in general. Yet -- why is so little attention paid to good writing, and why is bad writing given so much slack? Every word, grammatical error and punctuation mark reflects your image and credibility. This is a real help as I explore for clients the whys, why nots, and hows of having a corporate blog. Thanks. I liked Ed Terpening’s comment very much — that it’s important to be a good host in the blogosphere and pay attention to where your audience wants you to go. The image of hosting a party was perfect.

And I agree with Jeffry — blogging takes tons and tons of writing — it better be good! And there is SO much bad writing on the web in general. Yet — why is so little attention paid to good writing, and why is bad writing given so much slack? Every word, grammatical error and punctuation mark reflects your image and credibility.

This is a real help as I explore for clients the whys, why nots, and hows of having a corporate blog. Thanks.

]]> By: Jeffry Pilcher http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-189 Jeffry Pilcher Tue, 14 Aug 2007 21:47:39 +0000 http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-189 Blogs are one thing.The rest of the whole Web 2.0 thing is another. Take MySpace pages: http://www.myspace.com/macdillfederalcreditunion Running a good blog takes mounds and mounds of writing, and most people aren't the best writers. Re: Wells Fargo and its FOUR blogs. Wells Fargo has a gazillion in assets and thousands of employees, so finding the time, money and manpower to fuel a blog (or FOUR!) is a lot easier. For more on the topic of blogging in the financial industry, see these recent blog etnries and their subsequent comments: http://marketingroi.wordpress.com/2007/08/14/the-question-isnt-should-banks-blog-but-how-and-when/ http://opensourcecu.com/articles/2007/7/23/oh-come-on Blogs are one thing.The rest of the whole Web 2.0 thing is another. Take MySpace pages:

http://www.myspace.com/macdillfederalcreditunion

Running a good blog takes mounds and mounds of writing, and most people aren’t the best writers.

Re: Wells Fargo and its FOUR blogs. Wells Fargo has a gazillion in assets and thousands of employees, so finding the time, money and manpower to fuel a blog (or FOUR!) is a lot easier.

For more on the topic of blogging in the financial industry, see these recent blog etnries and their subsequent comments:

http://marketingroi.wordpress.com/2007/08/14/the-question-isnt-should-banks-blog-but-how-and-when/

http://opensourcecu.com/articles/2007/7/23/oh-come-on

]]> By: Ed Terpening (VP Social Media, Wells Fargo) http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-125 Ed Terpening (VP Social Media, Wells Fargo) Tue, 07 Aug 2007 18:53:17 +0000 http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-125 You mentioned the expansion of our first blog beyond disaster preparedness, it's initial purpose. One thing we learned early on was to be a good host in the blogosphere and follow where your community wants you to go. It's like hosting a party. As the host, you can set the theme, but in the end, it's your guests that determine what happens next. You mentioned the expansion of our first blog beyond disaster preparedness, it’s initial purpose. One thing we learned early on was to be a good host in the blogosphere and follow where your community wants you to go. It’s like hosting a party. As the host, you can set the theme, but in the end, it’s your guests that determine what happens next.

]]> By: Cynthia http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-119 Cynthia Tue, 07 Aug 2007 11:04:41 +0000 http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-119 I love this blog! New Media is as exciting as the early days of the Internet. You've taken the spin and hype out of the new media tornado and boiled it down to simple facts of the why, where, how, if, and who should be using specific and not-so-specific new media applications. Sign me up! I love this blog! New Media is as exciting as the early days of the Internet. You’ve taken the spin and hype out of the new media tornado and boiled it down to simple facts of the why, where, how, if, and who should be using specific and not-so-specific new media applications. Sign me up!

]]> By: Lori http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-116 Lori Mon, 06 Aug 2007 22:31:34 +0000 http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-116 Curious...where is the RSS on this blog? Thanks! Curious…where is the RSS on this blog? Thanks!

]]> By: Chris Hoskin http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-115 Chris Hoskin Mon, 06 Aug 2007 20:12:55 +0000 http://pivotalbrands.wordpress.com/2007/08/06/does-your-professional-service-really-need-web-20/#comment-115 I really like the quote you posted: “There’s a reason it’s called new media - the rules are still being formed.” Brilliant. Chris from rawstylus.wordpress.com I really like the quote you posted:

“There’s a reason it’s called new media – the rules are still being formed.”

Brilliant.

Chris from rawstylus.wordpress.com

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