Archive for September, 2007
By Andrea Goulet
Slogans, slogans everywhere….
As we mentioned in a previous post – a slogan or tagline isn’t a band-aid for organizational inefficiencies. But here’s how a company, city, and government agency are trying:
Wal-Mart
Since their switch to the Martin Agency, a Richmond, VA based ad agency who brought us GEICO cavemen and UPS whiteboards, we’ve seen [...]
Filed under: Marketing, Tagline | 1 Comment
Tags: Slogans, Taglines
Do Your Habits Match Your Brand?
06Sep07
By Andrea Goulet
A brand is more than a name, logo or corporate colors – it’s everything your prospects, customers or vendors use to form an opinion of your firm. As Jeff Bezos (yep, the Amazon.com guy) says, “Your brand is what people say about you when you’re not in the room.” And that means everything [...]
Filed under: Branding, Marketing | 1 Comment
Tags: Branding
