Archive for October, 2007
By Andrea Goulet
You’d be hard pressed to find a Guinness drinker who prefers Guinness from the bottle. Even with over $13 million in research dedicated to the “widget” that injects nitrogen upon opening, die hard drinkers will tell you it’s just not the same.
According to Adweek, Guinness has developed a new technology to bring the [...]
Filed under: Marketing | 1 Comment
Tags: accounting, Branding, guinness, IT, law, Marketing, product development, professional service