Archive for April, 2008
And your strategy is… ?
By Lee W. Frederiksen, Ph.D.
Can you summarize your company’s strategy in 35 words or less? If so, would your colleagues put it the same way?
That’s the provocative question that David Collis and Michael Rubstad use to open their article in the April issue of Harvard Business Review (www.hbr.org). If you can’t, don’t feel like you’re alone. [...]
Filed under: Branding, Marketing, Messaging, Positioning, Professional Services | Leave a Comment
Tags: business strategy, Positioning
Devilishly Clever or Too Cute?
By Lee W. Frederiksen, Ph.D.
I just returned from a trip to Champaign-Urbana, home of the University of Illinois. A local company there offers services for internet, phone and cable television needs. They feature 24 hour customer support. Their name? Pavlov Media. Their tagline? “You ring. We respond.”
To round it out, their logo is a cute [...]
Filed under: Branding, Marketing, Messaging, Tagline | 2 Comments
Tags: Logos, Taglines
Thought Leadership?
By Lee W. Frederiksen, Ph.D.
Here’s a sobering true story.
A well respected government contractor offered a well attended series of seminars showcasing their thought leadership. They received rave reviews from attendees, who left the seminars with a lot of enthusiasm and ideas. However, when we spoke to attendees later, many were surprised to learn that the [...]
Filed under: Messaging, Professional Services | Leave a Comment
Tags: Thought Leadership
