Thought Leadership?

09Apr08

By Lee W. Frederiksen, Ph.D.

Here’s a sobering true story.

A well respected government contractor offered a well attended series of seminars showcasing their thought leadership. They received rave reviews from attendees, who left the seminars with a lot of enthusiasm and ideas. However, when we spoke to attendees later, many were surprised to learn that the firm that put on the seminars actually provided those services.

To the contractor’s surprise and dismay, the attendees had not made the connection!

It’s not your clients’ job to figure out what you do or how to use your services. Yes, be professional and tasteful, but don’t expect potential clients to make even what seems to be an obvious conclusion.

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Tags: Thought Leadership