Apple’s New iPhone 3G and Your Brand

18Jul08

By Lee W. Frederiksen, Ph.D.
When Apple released their new IPhone 3G on July 10th, I happened to be in San Francisco to witness the event. Every Apple store had lines stretching around the block. As I walked past the lines, I could see people standing there, talking on their first generation iPhones or listening to music on their [...]

Filed under: Branding, Business, Marketing, Positioning, Professional Services   |  2 Comments

Improving Your Firm’s Reputation to Bring in More Business

02Jul08

By Lee W. Frederiksen, Ph.D.
I was reminded recently how important reputation is to a professional service firm.  In our current  survey of accounting, information technology, management consulting and architectural, engineering and construction firms, we asked CEOs to rate the importance of a wide range of factors in their ability to meet their growth goals. Not [...]

Filed under: Branding, Marketing, Professional Services   |  Leave a Comment