Archive for July, 2008
By Lee W. Frederiksen, Ph.D.
When Apple released their new IPhone 3G on July 10th, I happened to be in San Francisco to witness the event. Every Apple store had lines stretching around the block. As I walked past the lines, I could see people standing there, talking on their first generation iPhones or listening to music on [...]
Filed under: Branding, Marketing, Positioning, Professional Services | 2 Comments
Tags: Apple, Branding, iPhone, professional services marketing
By Lee W. Frederiksen, Ph.D.
I was reminded recently how important reputation is to a professional service firm. In our current survey of accounting, information technology, management consulting and architectural, engineering and construction firms, we asked CEOs to rate the importance of a wide range of factors in their ability to meet their growth goals. Not [...]
Filed under: Branding, Marketing, Professional Services | Leave a Comment
Tags: professional services marketing, reputation
