Obama, McCain and Your Brand

12Aug08

By Lee W. Frederiksen, Ph.D.

As the campaign season reaches a fevered pitch, we can scarcely turn on the TV, open the newspaper or surf the web without hearing about Obama’s or McCain’s “brand.”
For example, McCain’s recent campaign commercial featuring Brittany Spears and Paris Hilton is acknowledged to be effective in defining Obama in an unflattering light, [...]

Filed under: Branding, Marketing, Positioning, Professional Services   |  10 Comments
Tags: Branding, McCain, Obama

Messaging in a Homogenous World

04Aug08

By Sylvia Montgomery
In episode 5 of John Moore’s video blog about business marketing, Brand Autopsy, John talks about optimizing organizations to serve the one boss that truly matters — the customer. This concept got me thinking about the way professional services firms formulate their messaging. Who are these messages meant to please?
More often than not, a company’s core [...]

Filed under: Marketing, Messaging, Professional Services, Tagline   |  Leave a Comment
Tags: Messaging, Taglines