Archive for September, 2008
By Sylvia Montgomery
Yesterday I gave a presentation to the Society for Marketing Professional Services, DC Chapter on the topic of marketing in an unstable economy. SMPS is made up of marketing and business development professionals from diverse backgrounds, including architecture, engineering, planning, interior design, construction and specialty consulting firms. Much of the information I discussed was [...]
Filed under: Branding, Business, Marketing, Professional Services, Uncategorized | Leave a Comment
By Lee W. Frederiksen, Ph.D.
Every once in a while, you come across one of those statistics that takes your breath away. I recently had that experience while reading a white paper written by Cisco, entitled Approaching the Zettabyte Era. Now, I’ve long been an advocate for using Internet video to tell your business story and have watched [...]
Filed under: Business, Marketing, Professional Services, Uncategorized | 5 Comments
By Lee W. Frederiksen, Ph.D.
Referral business is the life blood of most professional services firms. Our recent survey of 100 firms showed that, on average, they receive about 50% of their business from referrals. To drive this point home we found that the fastest growing firms received over 60% of their business through referrals.
Yet, you probably should [...]
Filed under: Business, Marketing, Professional Services, Referrals | 1 Comment
The #1 Strategic Blunder
By Lee W. Fredericksen, Ph.D.
To my knowledge, there is no official award for strategic mis-steps. (Perhaps there should be something like an Emmy for Business Blunders.) But if there were such a contest, I now know what I’d nominate first. And, I believe I might have some support for my nomination.
I’ve just been working on [...]
Filed under: Branding, Business, Marketing, Positioning, Professional Services | Leave a Comment
