Archive for October, 2008
Cutting Costs in a Recession
By Lee W. Frederiksen, Ph.D.
I was having a conversation with one of the CEOs I work with on the topic of cost cutting during an economic downturn. It seems that this is a topic that is on a lot of people’s minds. When faced with declining leads, falling utilization and massive uncertainty, it is the only sensible [...]
Filed under: Marketing in a Recession, Professional Services | Leave a Comment
Tags: cutting costs, Marketing in a Recession
By Beth Bates, New Media Special Correspondent
I’ve talked to several service professionals lately who are having a difficult time finding quality employees through traditional avenues. But a new recruiting channel is proving to be quite effective.
Social networking is becoming an increasingly important tool in the recruiter’s tool box. Social media is a form of networking, [...]
Filed under: Professional Services, Recruiting, Social Media | Leave a Comment
Tags: Facebook, LinkedIn, Recruiting, Twitter
By Lee W. Frederiksen, Ph.D.
I’m excited to announce that we have just released a study entitled Top Dollar: How to Achieve a Premium Valuation for Your Professional Services Firm. The idea arose from our observation that when firms are sold, most of them receive an “average” valuation. In other words, they are priced at a multiple of [...]
Filed under: Branding, Marketing, Positioning, Professional Services | Leave a Comment
Tags: business valuation, professional services marketing, top dollar report
Social Media – Not Just For Kids
By Beth J. Bates, New Media Special Correspondent
A few months ago, a colleague told me that Twitter was a “fad” and “just for kids”—and I suspect she’s not alone. Many professionals are finding themselves a little lost and wondering why they should be in the social media space. They see their kids making online friends, sharing stories and [...]
Filed under: Marketing, Professional Services, Social Media | Leave a Comment
Tags: Facebook, LinkedIn, Social Media, social networking, Twitter
Are You LinkedIn?
By Beth J. Bates, New Media Special Correspondent
Networking is a key activity for any business professional. But, as we are all painfully aware, there are only so many hours in the day. LinkedIn is a great way to network with professionals worldwide 24/7/365. Imagine an infinite community of business professionals sharing leads, ideas and contacts on an [...]
Filed under: Marketing, Social Media | 2 Comments
Tags: LinkedIn, networking, Social Media, social networking
