By Beth Bates, New Media Special Correspondent
I’ve talked to several service professionals lately who are having a difficult time finding quality employees through traditional avenues. But a new recruiting channel is proving to be quite effective.
Social networking is becoming an increasingly important tool in the recruiter’s tool box. Social media is a form of networking, so why not use your existing, growing online network to locate, vet and potentially hire new employees or contractors? Here are a few tips for using your network to hire new recruits:
- Energize your search by using your LinkedIn network — send job opportunities via in-network messaging. LinkedIn is a great way to find potential applicants who are already backed by members of your professional network.
- Create a Facebook group to help attract graduate recruits. (Here is a list of great ways to use Facebook for hiring ala Jobzcafe.com.)
- Promote your opportunities to your Twitter network.
- Blog about your job opportunities and tag them accordingly; this will help your post be indexed and displayed through Google and other blog directories.
Remember that your social network is a cog in the wheel of your recruiting strategy and that simply setting up a Facebook page isn’t a strategy at all. Think through your recruitment needs and how they effect your overall business goals. Define your measures of success; if you keep a goal in your sights, you’ll always be able to gauge how well your strategy is working.
Beth J. Bates is a freelance social media strategist. Beth consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.
Filed under: Professional Services, Recruiting, Social Media | Leave a Comment
Tags: Facebook, LinkedIn, Recruiting, Twitter
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