Archive for November, 2008
By Beth J. Bates, New Media Special Correspondent
In September, 200 CEOs participated in a survey by Burson-Marstellar regarding their participation in professional and personal social media networking. The survey revealed that 43% of executives use some sort of social platform such as Facebook, MySpace and Twitter for personal engagement on a regular basis (at least a [...]
Filed under: Business, New Media, Social Media | Leave a Comment
Tags: CEO, Social Media
By Lee W. Frederiksen, Ph.D.
If there is ever a time to avoid marketing blunders, it’s in the throes of a global recession. But there is one mistake that is both very common and avoidable — and it often happens with your best customers.
When asked, between 60-75% of a typical firm’s best customers report that they [...]
Filed under: Marketing, Professional Services | 1 Comment
By Lee W. Frederiksen, Ph.D.
Before the election I raised the point that the next president would not be determined by issues or platforms but by the relative strength of the candidate’s “brand.” Simple accountability requires that we revisit that prediction and what the result means for your professional services firm branding and marketing efforts.
Whether you are [...]
Filed under: Branding, Business, Marketing, Professional Services, Uncategorized | Leave a Comment
[ While a lot of our readers are already heavily involved in government contracting, there are a good proportion who are contemplating making the leap. Today’s guest blogger is an expert on the topic, as well as a great person to know! — LWF ]
Guest Author: Judy Bradt, Principal and CEO of Summit Insight LLC
America [...]
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By Lee. W. Frederiksen, Ph.D.
There are some words that should never be uttered in a business context, especially during a recession. On two occasions this past week I’ve heard a phrase that I believe belongs at the top of that list. “We can’t afford it.”
What’s wrong with these four little words? After all, when times are tight or [...]
Filed under: Business, Marketing, Professional Services | Leave a Comment
