Archive for December, 2008
By Beth J. Bates, New Media Special Correspondent
Let’s face it. The auto industry is a mess and the public is being less than forgiving when it comes to bailouts. For Ford, Chrysler and GM to make nice with the public, they need to reach out to their consumers in a hurry. Detroit has found itself [...]
Filed under: Social Media | 3 Comments
Tags: auto bailout, Social Media, Twitter
By Lee W. Frederiksen, Ph.D.
The economic rollercoaster we find ourselves riding seems to produce an unending stream of nasty surprises. Just pick up the Wall Street Journal or the Washington Post on any given day and be prepared for the old poker player’s expression… “read ‘em and weep.” The economic climate is routinely described as the worst [...]
Filed under: Marketing in a Recession, Professional Services, Uncategorized | 2 Comments
Tags: Marketing in a Recession
Brand Trust in a Bad Economy
By Beth J. Bates, New Media Special Correspondent
I received an email yesterday advising me that Office Depot was closing 112 stores and that I should start stocking up on office supplies. I hadn’t heard the news of the closings so I looked it up on Google and got some information. Then I thought to myself, [...]
Filed under: Branding, Marketing in a Recession | Leave a Comment
Tags: brand trust, Marketing in a Recession
By Beth J. Bates, New Media Special Correspondent
We’ve heard a lot of negative press lately about national bailouts and executives avoiding their corporate responsibility. A lot of us have mixed feelings that range from anger to disappointment to genuine worry. And much to the chagrin of executives on the sharp end of the stick, the [...]
Filed under: Branding, Marketing, Professional Services, Social Media | 4 Comments
Tags: brand management, Social Media
By Lee W. Frederiksen, Ph.D.
A recent data set just released by Marketing Sherpa provides some interesting clues about how marketers are changing tactics in the face of the economic downturn. While the data covers a wide spectrum of marketers, it contains a number of insights that are useful to professional services firms.
Let’s start with the [...]
Filed under: Marketing, Professional Services, Social Media | 4 Comments
Tags: Social Media, Web 2.0
