Archive for January, 2009
By Beth J. Bates, New Media Special Correspondent
According to a recent report by Forrester Research, corporate blogging is losing its credibility. The report shows that “only 16% of online consumers who read corporate blogs trust them,” and regular blog readers trust corporate blogs only slightly more. What does this mean? Should you even maintain a [...]
Filed under: Marketing, Social Media | 4 Comments
Tags: blogging
By Lee W. Frederiksen, Ph.D.
What do Mickey Mouse and Donald Duck have in common with those of us who market professional services firms? A recent Harvard Business blog post by John Sviokla makes a surprisingly compelling case.
The post explores “what would Walt do?” if faced with the current business environment. Sviokla describes Walt’s approach to business and [...]
Filed under: Business, Marketing, Messaging, Professional Services | 6 Comments
2009 Technology Spending
By Lee W. Frederiksen, Ph.D.
I just ran across another projection for 2009 spending on information technology. This one comes from Information Week Analytics, the folks that publish Information Week magazine. This study covered 451 business technology professionals. Much like the survey we discussed last week the market is soft but not a disaster area. About one third [...]
Filed under: Business, Marketing, Professional Services, Uncategorized | Leave a Comment
By Beth J. Bates, New Media Special Correspondent
When I develop social marketing campaigns, the most common question I hear from clients is “How do I measure my ROI?” It’s a valid question — and one that has no simple explanation. Many professional services executives want to know how much money social media is going to [...]
Filed under: Marketing, Social Media | Leave a Comment
Tags: ROI, Social Media
Tech Slowdown Predicted
By Lee W. Frederiksen, Ph.D.
Tech Guru’s Forrester Research has just come out with technology spending forecasts’ for 2009. It will probably come as no surprise that they are projecting a slowdown. They expect a reduction in overall spend of around 3%. Let’s first put that number in perspective. In the Tech bust of [...]
Filed under: Business, Professional Services | Leave a Comment
