Archive for January, 2009
Apple’s iPhone 3G and Your Professional Service Brand: What Can You Learn From a New Customer?
09Jan09
By Lee W. Frederiksen, Ph.D.
I finally got an iPhone over the holidays. At this point, that doesn’t make me special — I’m far from an early adopter. But since I previously commented on the lessons that professional service firms might learn from the Apple brand, I thought it might be helpful to revisit this topic [...]
Filed under: Branding, Professional Services | 2 Comments
Tags: customer service, iPhone, professional services marketing
By Lee W. Frederiksen, Ph.D.
At last! That stinker of a year, 2008, is finally over! While it turned out to be a reasonably good year for our firm, a lot of professional services firms suffered. If nothing else, the uncertainty and drama of unfolding events throughout the year created an abundant harvest of stress.
Over the [...]
Filed under: Marketing, Professional Services | Leave a Comment
Tags: professional services marketing
