Archive for February, 2009
[Today, we begin a series of articles by guest author Judy Bradt. If you are considering making a commitment to government contracting, or even if you are already involved, I think you will find a lot of value in Judy's insights. Enjoy! — LWF]
Guest Author: Judy Bradt, Principal and CEO of Summit Insight LLC
Thinking of [...]
Filed under: Government Contracting, Marketing, Professional Services | 1 Comment
Tags: Government Contracting, government procurement
By Lee W. Frederiksen, Ph.D.
Here is a quick and easy way to dramatically lower your closing percentage — and erode the value of your brand at the same time. It’s not hard. Just follow this case study!
We’d been looking for a particular technical service that we could test in our own marketing campaigns and, if [...]
Filed under: Marketing, Professional Services | Leave a Comment
Tags: how not to market, professional services marketing
By Lee W. Frederiksen, Ph.D.
With all the buzz around the wonders of Web 2.0, the logical question on every CEO’s mind is “What can it do for my firm?” Now, there is a bit of research data out that can help answer that question. It comes from a Social Media Marketing and PR Benchmarking Survey from our [...]
Filed under: Professional Services, Social Media | Leave a Comment
Tags: professional services marketing, Social Media
By Sylvia Montgomery
Last week I listened to Rick Fedrizzi, President and CEO of the US Green Building Council, speak on the topic of green building in the era of Obama. Green building encompasses all aspects of construction engineering — from site selection to waste disposal to energy modeling. Fedrizzi’s insights were eye opening. Did you know that [...]
Filed under: A/E/C Industry, Marketing, Positioning, Professional Services | Leave a Comment
Tags: A/E/C Industry, differentiation, green building, Marketing
