Archive for March, 2009
By Sue Keith, CPA
Until recently, I’d been a bit skeptical about the value of business cards in today’s electronic environment. Today, the Roledex is a fossil of the 20th century and people exchange information via Star Trek-style wireless devices. Most business cards end up in a pile that — once it reaches critical mass — inevitably [...]
Filed under: Branding, Business, Marketing | 3 Comments
By Beth J. Bates, New Media Special Correspondent
It’s been said time and time again that Twitter is a fad — just for kids. Well, I’m here to say that its not the case … and I can prove it. Enter ExecTweets.com.
Executives are gathering and tweeting about issues, the economy, technology and more at ExecTweets.com. Executives [...]
Filed under: Marketing, Professional Services, Social Media | Leave a Comment
Tags: exectweets.com, Twitter
[This is the third in a series of articles by guest author Judy Bradt. If you are considering making a commitment to government contracting, or even if you are already involved, I think you will find a lot of value in Judy's insights. Enjoy! — LWF]
Guest Author: Judy Bradt, Principal and CEO of Summit Insight [...]
Filed under: Government Contracting, Marketing, Professional Services, Uncategorized | Leave a Comment
Tags: contracting officer, Government Contracting, government procurement
By Beth J. Bates, New Media Special Correspondent
In today’s look-alike professional services marketplace, putting a face on your firm is more important than ever. While your corporate blog is important and helps connect your brand with your clients, a CEO who blogs is golden. When a client can get a sense of a CEO’s personality [...]
Filed under: Social Media | Leave a Comment
Tags: blog strategy, blogging, CEO, planning
By Lee W. Frederiksen, Ph.D.
It all started as a conversation with one of our clients in the A/E/C (Architecture, Engineering and Construction) industry. He had been to his physician’s office with stress related health issues. His doctor commented about all the Xanax prescriptions she had been writing for patients working in professions serving or affected [...]
Filed under: A/E/C, Business, Professional Services, Uncategorized | Leave a Comment
Tags: A/E/C, business development, marketing strategy
