By Beth J. Bates, New Media Special Correspondent
In today’s look-alike professional services marketplace, putting a face on your firm is more important than ever. While your corporate blog is important and helps connect your brand with your clients, a CEO who blogs is golden. When a client can get a sense of a CEO’s personality and voice, it instills familiarity, interest and trust. And what could be better than clients who trust the firms they do business with?
One question I often hear is “How do I find the time to blog? I simply don’t have any extra time.” We are all strapped for time and blogging can seem like a low priority. But if you resolve to blog, you will keep customers engaged — which helps your brand and ultimately encourages customers to spend money. That sounds pretty important to me.
Here are a few tips to fit blogging into your workload:
- You don’t have to blog everyday (though that’s not a bad practice). I do suggest blogging at least weekly. This is enough to keep your customers reading and taking part in the conversation. Blogging regularly shows your audience that you are a source of timely, relevant information — and that keeps them engaged.
- Blog posts don’t have to be long. Just a thought or two will do.
- You don’t always have to think of writing topics. Scour the news for issues that interest you and are relevant to your industry, link to them and share your thoughts.
- Create a brief editorial calendar where you plan the topics you want to write about. This minimizes the guesswork when you find a few minutes to write.
- Schedule your blogging time. It will help you focus, be more productive, and cut down on interruptions.
With just a little planning, focus and time you can beginning connecting with your clients, strengthen your brand and open a door to new conversations.
Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.
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Tags: blog strategy, blogging, CEO, planning
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