Archive for March, 2009
To Tweet or Not to Tweet
By Beth J. Bates, New Media Special Correspondent
For some reason, I recently found myself watching Real Time with Bill Maher. The show was pretty mundane, but near the end he did a segment in which he introduced snippets of recent news items. Then he provided his take. One of the snippets was about Twitter. (For [...]
Filed under: Social Media | 1 Comment
Tags: congress, Twitter
[This is the second in a series of articles by guest author Judy Bradt. If you are considering making a commitment to government contracting, or even if you are already involved, I think you will find a lot of value in Judy's insights. Enjoy! — LWF]
Guest Author: Judy Bradt, Principal and CEO of Summit Insight [...]
Filed under: Government Contracting, Marketing, Professional Services | Leave a Comment
Tags: Government Contracting, government procurement, small business specialist
By Beth J. Bates, New Media Special Correspondent
I had a discussion a few weeks ago with a colleague who told me he is not interested in branding for the long term. He just wanted grab any market share he could get today. He manages a recurring annual event, and I was amazed he didn’t care [...]
Filed under: Branding, Social Media | Leave a Comment
Tags: brand marketing, recession
By Lee W. Frederiksen, Ph.D.
Most of us realize that it’s important to have a strong brand. After all, a vibrant brand helps attract new business and top employees and communicates a firm’s positioning. Yet when it comes to actually measuring brand strength, we’re usually at a loss.
If you turn to traditional brand metrics you are [...]
Filed under: Branding, Professional Services | 3 Comments
Tags: brand strength, Branding, measuring brand strength
By Beth J. Bates, New Media Special Correspondent
I recently participated in a call with Scott Ginsberg, author of “How to Be That Guy” and creator of NametagTV.com. Scott has created a memorable persona by making the conscious decision to wear a name tag… every day. Yes, that’s 24/7/365 — 3000 days and counting. He is [...]
Filed under: Branding, Marketing | 1 Comment
Tags: personal branding, Scott Ginsberg
