Archive for May, 2009
By Beth J. Bates, New Media Special Correspondent
Recently the Internet Strategy Forum released their 2009 Corporate Internet Executive Research Study. The study focused on issues faced by in-house corporate Internet executives. The survey data was gathered from 266 members of the Internet Strategy Forum. Here are some highlights from the study:
60% of respondents stated that [...]
Filed under: Marketing, Social Media | 2 Comments
Tags: internet executives
By Lee W. Frederiksen, Ph.D.
Every now and then someone makes an argument that really resonates with you. That happened to me yesterday morning when I attended a presentation that PR firm SpeakerBox held at Viget Labs. The featured speaker was Joe Pulizzi, author of Get Content. Get Customers.
Joe talked about how marketing has entered a new [...]
Filed under: Marketing, Professional Services, Social Media | Leave a Comment
Tags: content marketing, Social Media
By Lee W. Frederiksen, Ph.D.
Client relationships are one of the most misunderstood areas of professional services. Many professional services providers confuse friendliness with adding value. Developing personal business friendships can be good — a golf outing or a restaurant meal can build rapport and trust. Real value, however, flows from one’s ability to understand a [...]
Filed under: Marketing, Professional Services | 1 Comment
Tags: professional services marketing
By Beth J. Bates, New Media Special Correspondent
It can be challenging to find great examples businesses using social media to further their marketing and brand initiatives. It’s tough to know what’s out there. So I took some time to do a little research and bring you a short list of social media practitioners so you [...]
Filed under: Marketing, Social Media | 2 Comments
Tags: case studies, examples of blogs, social media marketing
By Lee. W. Frederiksen, Ph.D.
Some clients can be impossible to please. When you do exactly what they ask, they aren’t happy. When you offer your expert advice them, they ignore it. When you provide top quality work, they don’t appreciate it. What do clients really want?
That’s a question we’ve been pondering for some time. Now [...]
Filed under: Government Contracting, Marketing, Professional Services | Leave a Comment
Tags: buyer behavior, Professional Services
