By Beth J. Bates, New Media Special Correspondent
Recently the Internet Strategy Forum released their 2009 Corporate Internet Executive Research Study. The study focused on issues faced by in-house corporate Internet executives. The survey data was gathered from 266 members of the Internet Strategy Forum. Here are some highlights from the study:
- 60% of respondents stated that the Marketing department was responsible for driving customer-facing internet strategy. Only 3% reported that this was driven by the IT department.
- Responsibilities for the position include maintaining a web presence (82%), social media marketing (65%), e-mail marketing (49%) and e-commerce (27%).
- The top three challenges faced by Internet executives are inadequate budget, lack of staff resources and lack of career path opportunities within the company.
You can purchase and download the entire 70-page report or request a 4-page report of sample data.
Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.
Filed under: Marketing, Social Media | 2 Comments
Tags: internet executives
Beth, thanks for the post about the Internet Strategy Forum’s 2009 Corporate Internet Executive Research Study! As the author of the survey I’m glad you found the information useful.
Steve – this is an incredibly informative survey and I am happy that I could share it with my readers. Please, keep up the good work!