Comments on: The Facebook vs. MySpace Smackdown: Should You Care? http://pivotalbrands.wordpress.com/2009/06/08/the-facebook-vs-myspace-smackdown-should-you-care/ A blog about branding professional services from Hinge Fri, 18 Dec 2009 22:07:27 +0000 http://wordpress.com/ hourly 1 By: Greg http://pivotalbrands.wordpress.com/2009/06/08/the-facebook-vs-myspace-smackdown-should-you-care/#comment-1606 Greg Thu, 25 Jun 2009 13:43:28 +0000 http://pivotalbrands.wordpress.com/?p=462#comment-1606 Personally, I believe Twitter is doomed to fail as the social media arena evolves. The very nature of their business is about quick bursts of information which is not conducive to long-term communication. Tweets are too short and detached. It's endless banter with no real hope of being able to have a deeper conversation, and that's why Facebook and MySpace are more reliable platforms. A business can send out quick bursts, but have the opportunity to delve deeper if needed. IF Twitter is to survive, they have to A) specialize; and B) develop a reliable revenue stream. My two cents. Personally, I believe Twitter is doomed to fail as the social media arena evolves. The very nature of their business is about quick bursts of information which is not conducive to long-term communication. Tweets are too short and detached. It’s endless banter with no real hope of being able to have a deeper conversation, and that’s why Facebook and MySpace are more reliable platforms. A business can send out quick bursts, but have the opportunity to delve deeper if needed.

IF Twitter is to survive, they have to A) specialize; and B) develop a reliable revenue stream.

My two cents.

]]> By: lfrederiksen http://pivotalbrands.wordpress.com/2009/06/08/the-facebook-vs-myspace-smackdown-should-you-care/#comment-1605 lfrederiksen Thu, 25 Jun 2009 13:12:03 +0000 http://pivotalbrands.wordpress.com/?p=462#comment-1605 You make a great point.Initial adoption is a poor measure of effectiveness. I wonder what is the best use of Twitter?....lwf You make a great point.Initial adoption is a poor measure of effectiveness. I wonder what is the best use of Twitter?….lwf

]]> By: Greg http://pivotalbrands.wordpress.com/2009/06/08/the-facebook-vs-myspace-smackdown-should-you-care/#comment-1604 Greg Thu, 25 Jun 2009 02:32:37 +0000 http://pivotalbrands.wordpress.com/?p=462#comment-1604 Lee, Some good points are made here. However, I have to question the assertion that Twitter, specifically, is "holding it's own." It's quite possible you have seen the Neilsen Company's study already, but here's a quick snippet of their findings: <blockquote>Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, Twitter has languished below 30 percent retention.</blockquote> Source: http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/ Given the findings, Twitter's "impressive growth" (at the current time) rings hollow. As a result, I'm not sure anyone should classify Twitter as a strong business application just yet. The ROI on Twitter, it appears, may be far less than hoped if one's readers/followers are dropping like flies. Thoughts? Lee,

Some good points are made here. However, I have to question the assertion that Twitter, specifically, is “holding it’s own.” It’s quite possible you have seen the Neilsen Company’s study already, but here’s a quick snippet of their findings:

Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, Twitter has languished below 30 percent retention.

Source: http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/

Given the findings, Twitter’s “impressive growth” (at the current time) rings hollow. As a result, I’m not sure anyone should classify Twitter as a strong business application just yet. The ROI on Twitter, it appears, may be far less than hoped if one’s readers/followers are dropping like flies.

Thoughts?

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