Archive for July, 2009
By John Koblinsky
The 2009 Tour de France — a 3 week cycling race around France — ended this past Sunday with many viewers wondering, “What the heck is Astana?” Astana, as it turns out, is a coalition of state-owned companies from Kazakhstan, named after its capital city Astana. It is also the sponsor of this [...]
Filed under: Marketing | 1 Comment
Tags: Cycling, Sponsorships
By Beth J. Bates, New Media Special Correspondent
CEOs with an interest in leveraging blogging and social media will find a great resource in Debbie Weil. Debbie is a local thought leader who helps CEOs make the most of social media. Her blog is a comprehensive resource on marketing, technology and social media for executives and [...]
Filed under: Social Media | Leave a Comment
Tags: authenticity, Debbie Weil
By Lee W. Frederiksen, Ph.D.
How important is brand image is to attracting new clients? Research firm JD Power just released a new study on financial services marketing. The survey sampled 7500 customers who have considered changing financial services institutions in the last 12 months. The results showed that a firm’s brand image was a major [...]
Filed under: Branding, Financial Services Industry, Professional Services | Leave a Comment
Tags: financial services branding, importance of brand
By Lee W. Frederiksen, Ph.D.
The National Venture Capital Association just released their results for second quarter 2009 fundraising. This figure represents the amount of money raised by venture capital firms to invest in portfolio companies. To no one’s surprise, the number of firms raising money (just 25) and the amount of money raised ($1.7billion) represent [...]
Filed under: Marketing, Professional Services | Leave a Comment
Tags: bootstrapping, venture capital
By Beth J. Bates, New Media Special Correspondent
Whether we like it or not, Twitter has planted its flag in the world of citizen journalism. It’s become my primary medium for getting news and, quite frankly, I’ve forgotten that I have the option of getting my news on TV.
I found out about the crash landing of [...]
Filed under: Social Media | Leave a Comment
Tags: Iran election, Michael Jackson, Twitter
