Archive for August, 2009
By Lee W. Frederiksen, Ph.D.
We have been beating the drum on the rise of online video for some time. I recently ran across a new piece of research that brought home its likely impact on professional services marketing. A study by Permission TV looked at the digital marketing budgets of over 400 senior-level marketing professionals. [...]
Filed under: Marketing, Professional Services, Social Media | Leave a Comment
Tags: online video, professional services marketing
By Beth J. Bates, New Media Special Correspondent
I’ve mentioned before that I am a huge fan of Scott Ginsberg. I love his no-nonsense mentality on branding and his motivational talks always speak to me. He recently published a particularly timely blog post – 11 Sure-Fire Strategies for Getting New Business to Come to YOU. I [...]
Filed under: Branding, Marketing | Leave a Comment
Tags: customer service, new business
By Beth J. Bates, New Media Special Correspondent
A colleague recently told me a great story about how search engine marketing was having a difficult time competing with social media marketing. Her client (we’ll call them ABC company) was spending tens of thousands of dollars on Google Adwords monthly and was not appearing at the top [...]
Filed under: Marketing, Social Media | Leave a Comment
Tags: Google Adwords, search engine marketing, social media marketing
Developing a Social Media Policy
By Beth J. Bates, New Media Special Correspondent
I’ve had several discussions recently with both colleagues and clients about the importance of a social media policy. For smaller companies, creating a policy may not be as critical, but at some point, if you are participating in social media you may want to have a policy. Here [...]
Filed under: Social Media | 2 Comments
Tags: Social Media, social media policy
By Beth J. Bates, New Media Special Correspondent
Well, I guess that BusinessWeek.com said it best – “Fortune 100 CEOs are Social Media Laggards.”
The article provides a comprehensive breakdown of a recent survey conducted by UberCEO.com (a blog about CEOs and not for CEOs) that tracks the social media habits of 100 Fortune 100 CEOs. The [...]
Filed under: Branding, Marketing, Social Media | Leave a Comment
Tags: CEO, Social Media
