How One Company Assessed ROI on Social Media

30Sep09

By Beth J. Bates, New Media Special Correspondent
In the past, I’ve written about what to expect when attempting to determine your social media ROI. I still believe that results are largely qualitative and for some companies difficult to assign a number. However, I found a great example of putting the numbers to the test.
Computer World recently [...]

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Tags: social media ROI

Budget Spent on Social Media (Word-of-Mouth) Marketing Growing

25Sep09

By Beth J. Bates, New Media Special Correspondent
Despite an uncertain economy, spending on word-of -mouth (WoM) marketing (including social media) rose 14.2% to $1.54 billion in 2008 according to research from PQ Media and is on target to grow another 10.2% this year. This includes budgets spent on tools like Facebook, Twitter and LinkedIn.
PQ Media [...]

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Tags: social media marketing, WoM Marketing

Is Social Media Old News?

08Sep09

By Beth J. Bates, New Media Special Correspondent
I’ve been speaking with several colleagues recently who think that social media has run its course — that no new technology is likely to emerge that makes social media significantly better without fundamentally changing the face of the web as we know it.
I understand this point of view, [...]

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Tags: blogging, Facebook, LinkedIn, Social Media, Twitter

Five Reasons Why Accessibility Matters to Government Contractors

03Sep09

By Aaron Taylor
On June 25, 2001, legislation went into effect mandating broad compliance with new federal accessibility standards. These standards, laid out in the Section 508 amendment to the 1973 Workforce Rehabilitation Act [http://en.wikipedia.org/wiki/Section_508_Amendment_to_the_Rehabilitation_Act_of_1973], had a huge impact on the way government contractors deliver IT services to federal agencies. Most state governments quickly followed suit [...]

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Tags: Government Contracting

Facebook vs. Google – Who Will Win?

01Sep09

By Beth J. Bates, New Media Special Correspondent
Hear the clicking of keyboards and the droning of hard drive fans? That’s the sound of Google and Facebook in a head-to-head grudge match. Each giant thinks that it has the edge on its competitors, but are they really comparing apples and oranges?
There is a fabulous article in Wired [...]

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Tags: Facebook, Google