Archive for October, 2009
How to Lose Business
By Aaron Taylor
This week’s Pivot newsletter article on expanding the client relationship seemed to resonate with many of our readers. In the article, we submit evidence that most clients aren’t aware of the range of services provided by their professional services firms.
Why do clients who are pleased with the job your firm has done in [...]
Filed under: Marketing, Professional Services, Referrals | Leave a Comment
Tags: educating clients, explaining services
By Beth J. Bates, New Media Special Correspondent
Social Media Today recently published a very interesting (albeit not surprising) post about why companies are reluctant, and in some cases, downright scared to use social media. I really like this post because the six reasons given are ones that I have heard many times. The post goes [...]
Filed under: Social Media | Leave a Comment
Tags: Social Media
By Aaron Taylor
The air outside was noticeably colder this week, but each day brings new signs that the worst of the economic winter may be behind us. That’s good news, but nobody is pouring champaign just yet. Many professional services firms are still struggling with the same issues that dogged them a year ago — [...]
Filed under: Government Contracting, Marketing, Marketing in a Recession, Professional Services | Leave a Comment
Tags: Government Contracting, Marketing in a Recession, technology marketing
By Beth J. Bates, New Media Special Correspondent
Many are saying that the first page of Google is the new resume. If it’s about you and searchable, recruiters can find it and use it to judge whether you are a good candidate. With that said, have you Googled yourself lately?
This same theory applies to your brand. [...]
Filed under: Branding, Messaging, Social Media | Leave a Comment
Tags: brand management, Google
By Beth J. Bates, New Media Special Correspondent
The White House is hiring a Social Media Archivist. Not because they want to keep all of your Twitter conversations or save incriminating Facebook photos. The 1978 Presidential Records Act (PRA) changed the legal ownership of official records generated from the Executive Office of the President from private [...]
Filed under: Government Contracting, Social Media | Leave a Comment
Tags: government, social media archivist
