Archive for November, 2009
By Lee W. Frederiksen, Ph.D.
I don’t know about you, but I haven’t been in the habit of thinking of Michael Chertoff, the former head of the Department of Homeland Security, as a source of sage marketing advice. But alas, I was wrong.
Mr. Chertoff spoke recently to the Association for Corporate Growth on the topic of [...]
Filed under: Government Contracting, Marketing, Professional Services, Technology Industry | Leave a Comment
Tags: Michael Chertoff, professional services marketing
By Beth J. Bates, New Media Special Correspondent
Many professionals struggle with how much to share on Facebook and whether to “friend” or connect with co-workers and clients. Many users question whether a colleague or customer will know if they “deny” a connection on Facebook. While Facebook will not notify the user making the request that [...]
Filed under: Social Media | Leave a Comment
Tags: executives, Facebook, Facebook privacy
By Beth J. Bates, New Media Special Correspondent
As social media use grows, professional services providers such as finance professionals and attorneys have found themselves turning to tools like Twitter to grow their customer base and stay on top of industry news. Some have even taken sharing to the next level, telling tales of taking the bar [...]
Filed under: Professional Services, Social Media | Leave a Comment
Tags: CPAs, Insurance Firms, lawyers, Social Media, Twitter
By Beth J. Bates, New Media Special Correspondent
Twitter can be a tough concept to wrap your head around. Many business owners I meet are either overwhelmed by the conversations (or lack thereof) or can’t figure out how to use the service as a business tool. Connie Benson, Community Strategist for Techrigy, created a comprehensive slide [...]
Filed under: Marketing, Social Media | Leave a Comment
Tags: Connie Benson, lead generation, Twitter
Social Media ROI Superlist
By Beth J. Bates, New Media Special Correspondent
We’ve talked a lot lately about the ROI of social media and how we measure success. There are a variety of theories on the most effective way to assess social media ROI, and Interactive Insights Group has created one of the most comprehensive list of resources I have [...]
Filed under: Social Media | Leave a Comment
Tags: social media ROI
