Archive for the 'Uncategorized' Category
This Blog Has Moved!
After many great years on WordPress.com, we’ve made the decision to move this blog to our website, where it will join a wealth of other useful (and free) content. We hope you’ll move with us!
You can check us out at www.hingemarketing.com/blog.
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2009 Technology Spending
By Lee W. Frederiksen, Ph.D.
I just ran across another projection for 2009 spending on information technology. This one comes from Information Week Analytics, the folks that publish Information Week magazine. This study covered 451 business technology professionals. Much like the survey we discussed last week the market is soft but not a disaster area. About [...]
Filed under: Marketing, Professional Services, Technology Industry, Uncategorized | Leave a Comment
Tags: technology marketing, technology spending
By Lee W. Frederiksen, Ph.D.
The economic rollercoaster we find ourselves riding seems to produce an unending stream of nasty surprises. Just pick up the Wall Street Journal or the Washington Post on any given day and be prepared for the old poker player’s expression… “read ‘em and weep.” The economic climate is routinely described as the worst [...]
Filed under: Marketing in a Recession, Professional Services, Uncategorized | 2 Comments
Tags: Marketing in a Recession
Every successful brand stands for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning, and without it a brand can have no traction.
Successful positioning rejects conformity. At its best, positioning elevates a brand above the fray so that people can’t help but [...]
Filed under: Branding, Elements of a Successful Brand, Marketing, Messaging, Pivot, Positioning, Professional Services, Uncategorized | Leave a Comment
