Archive for August, 2007
SMPS Build Business Conference
By Andrea Goulet Hinge had the pleasure of sponsoring the Society of Marketing Professional Services’ annual Build Business Conference held late last week. The event, held at the Grand Hyatt in Washington DC brought together almost 1000 marketers and professional services organizations to focus on marketing strategy, research, branding, and business development. The conference was […]
Filed under: A/E/C Industry, Marketing | Closed
Tags: conferences, SMPS
By Andrea Goulet E-mail has long been utilized as a cost-effective way to market your business. For professional services, where referrals and relationships reign supreme, an effective e-mail marketing campaign is not a generic newsletter, sales letter or worse – (please tell us you don’t do this) spam! Rather, e-mail can be an effective tool […]
Filed under: Marketing, Professional Services | Closed
Tags: E-mail marketing
The Sticky Niche
By Andrea Goulet A recent article in the Pittsburgh Business Times notes how many companies are combining in-house efforts with smaller, niched agencies to maximize their marketing value. The article quotes Adam Golomb, Director of Marketing for Eat ‘n Park Hospitality Group, whose marketing team includes over a dozen agencies working together in collaboration. “Our […]
Filed under: Branding, Marketing, Positioning, Professional Services | Closed
Tags: Niche marketing, Positioning, specialization
Recently, we received an e-mail from a reader with the following question: “We’re struggling with how the whole Web 2.0/social media thing applies to industries and organizations for whom such a strategy isn’t super intuitive. Everyone seems to be preaching that this is the wave of the future, but we’re skeptical. Certainly for some, but […]
Filed under: Marketing, Professional Services, Social Media | 6 Comments
Tags: social media marketing, Web 2.0
Pivotal Branding 